NOW / NEXT / WHY - ALL DAY CONFERENCE - LONDON 2013

Programme

Event Details

'Change is a motherf*cker when you run from it,'  
David Simon, writer, The Wire

Technology is fuelling extraordinary creative disruption in almost every industry, with marketing no exception. Big brand marketers are looking to start-ups for innovation strategies. Technology is bursting out of our screens and into the real world. Peer-to-peer economies are creating new forms of 'value' in what people own and what people do. Mobile phones mean the whole world is shoppable. 

What does all this mean for brands and agencies? What are the challenges and the opportunities? How are other people tackling these changes?

Contagious is excited to announce the fourth instalment of its Now / Next / Why sessions. The London event will take place at LSO, St. Luke's, London EC1 on Thursday 18 April.

This time, delegates can expect a day-long event featuring a combination of trend briefings, challenging debates, panel discussions and participatory sessions from Contagious and industry experts.

Here's just a glimpse of what's awaiting you at the upcoming Now / Next / Why:

Adaptive Innovation: Why learning to learn is essential for the survival of the technologically fittest

Prioritising experimental practices to fuel innovation and growth is no longer a luxury, but a necessity for modern marketers

With brands demanding increasingly innovative approaches to how they and their agency partners come up with ideas, lab culture for marketing is moving from a nice-to-have to a need-to-have. Contagious will be looking at brands acting as VCs, debating whether brands can or should act like start-ups, and  bringing in speakers from multi-disciplinary labs to hear how they work, how they convinced their businesses to adopt this way of working, and what their success rate has been like.

Beyond Screens / (The Post-Mobile Era)

Technology is breaking out from behind the glass. What does it mean for brands?

Forget the post-PC era. What does the post-mobile era look like? Soon consumers will regularly interact with brands outside of smartphone and laptop screens, as technologies like Google Glass, projected interfaces from Berg, and haptic surfaces created by Disney Research reach the mainstream. Where is interaction going next, and what do new interfaces mean for brands/agencies creating marketing content?

Every Second Counts / Time is money relative

Digital technology is widening the role and relevance of time in designing marketing and customer experiences; the most effective brands will be those that learn how to maximise their relevance in the intensifying competition for consumers' dwindling attention.

While real-time marketing has become a fixture in the media landscape, digital technology is widening the role and relevance of time beyond the call-and-response of social channel chitchat. The rise of immediacy, whether through flash sales or limited-time offers, has created an ever-shorter path to purchase; mobile phones let people buy direct from posters, TV, magazines and even everyday objects. Meanwhile, 'always on' consumers are looking beyond their carefully-curated  Facebook profiles and Twitter feeds to the spontaneity of hyper-temporal communications channels like Snapchat and pre-emptive services like GoogleNow... As a new marketplace for moments begins to emerge, the ability to control the interplay between time and experience is becoming an essential skill for brands with an increasing awareness that every second counts.


New Currencies / (Alternative assets)

Digital has reconfigured the way we think about 'value', both in terms of what we expect to receive from brands and the way in which we expect to pay them for it. How do brands go about navigating this new value exchange?

Peer-to-peer systems like AirBnB, Neighborgoods and WhipCar are disruptive forces in business, encouraging people to swap, share and rent between themselves, rather than simply buy from brands. A new understanding of 'money' is emerging, with people coming to realize that their data, everyday activities and social chatter are alternative forms of payment. Some brands have already begun to tap into this shift with the likes of Nike, Anton Berg and Ibitz finding new to ways to measure and reward people. What are these new alternative currencies? What value do they offer for people and brands?


Are you ready for the coding generation?

Today's children will become tomorrow's digitally-literate consumers. What does this mean for brands and agencies?

Three key movements look set to create a generation of true digital natives. Top-down pressure from governments and key technology figures is pressuring the education system to include coding in our curriculums to equip our children for a digital world. Secondly, figures such as Steve Jobs and Mark Zuckerberg have become role models, making  the world of code more attractive. Finally, a range of freely available tools has democratised opportunities to become digitally literate. In this session we'll examine these factors and look at the implications for brands and agencies.


To download the agenda, click here: NNW-LDN Agenda.pdf  


Booking Information /

Standard Single / £450 +vat

To book tickets, please use the Eventbrite form below or simply hit the link.

If you're a Magazine or FEED subscriber, please email Arianna Radji or download the following booking form to book with your special subscriber discount: NNW London 2013_Booking Form.pdf  



What is Now / Next / Why?

Contagious deconstructs the torrent of news and information that marketers are exposed to in order to pinpoint the trends and technologies that actually matter. In each of these sessions we will examine key current trends and explain how they apply to your business in the following context:

NOW / What's the current consumer or technological trend? How are marketers exploiting it? What does best practice look like?

NEXT / Where's it going? What possible evolutions should you know about? How will your brand keep up?

WHY / What does it mean, and what are the implications for strategy, commerce and community?


Video / Courtesy of Focuspul
http://www.focuspull.co.uk/l

Speakers